Price wars are becoming more common because companies tend to think that price change is the fastest and easiest way to attract customers and win against competitors. For example, notable price wars in the airline and computer industries resulted in phenomenal losses for all the competitors. If a price war becomes inevitable, companies must have sufficient intelligence to fare well in the price wars.
-- GDRi PRM - Competitive Price War service enables pricing analysts, managers and sales teams to take the right actions by suggesting the right prices.
-- Quite often, price wars end up in negative margins with the corresponding loses proportional to the volume involved in the transaction. The competitive price war service provides the necessary intelligence to hold back such deals.
-- The competitive price war service also provides the intelligence for each strategic element in the pricing cube with dimensions such as the product line, segment, and sales channel based on the associated costs of manufacturing.
-- The user friendly interface simplifies the interaction with the system without requiring any advanced knowledge of the underlying science.