Optimization to Capture All Possible Market Segments
Customers in competing markets are very sensitive to price changes based on the value they perceive for the service or product offered by a company. The value perception is also influenced by the affordability of the customer. Thus, any price quotation that is slightly higher than the one in the mind of a customer can easily send him to the competitors.
The single sweet-spot price that maximizes revenues is not sufficient to capture the maximum profitability. Such price obviously leaves a large margin on the table by offering the product or service at a lower price even to those customers who can buy at a higher price.
On the other hand, the sweet-spot price may not be in the acceptable range for some customers who can not afford to buy at that price. However, if the deals from these customers can generate positive margin, it is extremely important to capture the business from them.
-- GDRi - PRM : Pricing and Segmentation Service enables companies to capture maximum demand from all possible segments of the market.
-- An advanced proprietary algorithm from General Demand Research segments the market to establish optimal prices in the available market segments.
-- The service module establishes the market sensitivity to optimize prices in the target segments.
-- Next, the system generates the list prices and the final or target prices to be achieved through the negotiation process suggested in the Deal Guidance Service module.
The single sweet-spot price that maximizes revenues is not sufficient to capture the maximum profitability. Such price obviously leaves a large margin on the table by offering the product or service at a lower price even to those customers who can buy at a higher price.
On the other hand, the sweet-spot price may not be in the acceptable range for some customers who can not afford to buy at that price. However, if the deals from these customers can generate positive margin, it is extremely important to capture the business from them.
-- GDRi - PRM : Pricing and Segmentation Service enables companies to capture maximum demand from all possible segments of the market.
-- An advanced proprietary algorithm from General Demand Research segments the market to establish optimal prices in the available market segments.
-- The service module establishes the market sensitivity to optimize prices in the target segments.
-- Next, the system generates the list prices and the final or target prices to be achieved through the negotiation process suggested in the Deal Guidance Service module.
"GDRi PRM Maximizes the Profitability by Optimizing the Prices to Capture Maximum Demand in All Possible Market Segments."
