One of the key challenges in negotiation is guaging the price in the mind of the customer and matching that or a higher price without jeopardizing the maximum profitability. It is a fact that negotiating with hundreds of customers can make the deal process to incline towards an unsophisticatqualitative approach.
Customers also typically conduct their market research and are often well aware of the prices from various competing companies. So it is extremely important to sensibly negotiate with customers rather than basing on 'gut feeling' or other unsophisticated methods.
-- GDRi PRM Deal Guidance service equips the pricing analysts and sales teams with the necessary quantitative information and inferences that lead to win-win results by producing the best margins possible for the company and the best value delivery to the customers.
-- The market segmentation and price optimization enable companies to realize the price boundaries and the best prices in different market segments.
-- The inline analytics from the sales orders and the customer buying statistics are overlapped on the pricing data for market segments to generate specific intelligence that gives the negotiation edge.
-- The negotiation intelligence derived through the Deal Guidance service corresponds to each company service or product (sku) in a specific sales zone and through a specific sales channel.
-- The deal guidance produces the best margins while simultaneously delivering the best value to the customers resulting in a win-win scenario.